Why do we call the campaign Curvy Supermodels?!

Curvy Supermodels – Love MY body • Love your body

Why do we do this campaign and why do we call the campaign Curvy Supermodels?!
Because you deserve it, I deserve it – We deserve it! Once it was accepted, accepted that models and you looked like a woman, walked like a woman and talked like a woman. You shouldn’t be ashamed of your curves og shape, you were actually proud of them. The magazines showed and represented women and models with curves and older than a teenager in her best age.

Just for the record in our world, Peepers world we don’t speak for a non skinny fashion, we speak for healthy and identifying curvy fashion and that also include less curvy models and fashion as we also see it today.

I don´t want to go politics in this and about the subject, but instead create a new foundation and opportunity for the consumer, an opportunity they might have no idea existed.

We have worked with curvy models and fashion on an national and international basis for 2 years now, and with this campaign we want to promote curvy fashion and show Denmark and Scandinavian women that they are included in the world of fashion, that they can get inspired and get inspiration. And to the young girls, show them that beauty ideals and models are not only one size and one shape and a good face.

There is lot of reasons, but to show it and satisfy the consumer. To meet the consumers´ curiosity and create new ones is one of the reasons.

Enjoy, get inspired, be inspired and feel good about yourself..

Hugs