Do you remember You Are Not A Sketch campaign from April 2013 ..
The pictures are created by brasilian star models and a modeling agency based in Brasil. They released a graphic new anti-anorexia ad campaign, using photoshop to turn models into life-size fashion illustrations.
The ads, which run with the tag line ‘Say no to anorexia,’ show a fashion illustration with typically exaggerated proportions next to a model wearing the same outfit – and the same measurements.
While the models have been airbrushed to mimic the unrealistic illustrations, the ad pleads to young women: ‘You are not a sketch’.
The message is clear: Say no to anorexia and eating disorders by the influence of the fashion Industry. This is not the first anti-anorexia public service announcement to use shocking images to convey its message, we can only hope it’s one of the last to provent girls and woman to get sick or feeling bad about themselves, because of the influence of what the world of creativity and fashion create.
What we should do and not forget is, the best figure in 1930’ies.
Vintage article reveals movie stars’ ideal body shape was ‘warmly curved’ and ’roundly turned’. And that’s the point in all this.. Women are warmly curved and roundly turned, in many shapes and in many ways, and if a woman have a trademark, that must be it. Shouldn’t the illustratons reflect this trademark?!
In Peepers we believe that fashion is and will always be “inspiration to satisfy” and we simply can’t divide fashion and beauty into dont’s, and only show very thin (beautiful) models who is so far from reality, not for some but for most.
Fashion is not “just” making a stunning collection or create the “signs” for a new trend, fashion is a business of development, were creativity is one of the means to achieve the goal, so new creations can see the light of the day to satisfy the costumer.
Fashion should be a development with no beauty and body illusions.
That’s why we love what we do and being apart of the development in fashion, because we know that nothing is static and nothing is going to change until models who are not only size0 thin, are hired and photographed in fashion and beauty magazines and fashion shows.